MENU DESIGN
For the menu design of Celeste, I decided to create two separate menus; one being the food menu, and the other being a cocktail and dessert menu. The food menu includes meals based on your hand selected tarot card reading, offered upon arrival.
The cocktail menu includes special crystal cocktails inspired by crystals such as rose quartz, amethyst, and malachite. The desserts, as well as the appetizers are inspired by zodiac signs in reference to tarot.
PRODUCT DESIGN
The tarot cards created were inspired by artists like Matisse and the idea of celestial beings.The products were inspired directly from the tarot cards themself. The botanical elements were added as a way to depict an earthy feel also linked with the tarot cards.
ENVIRONMENTAL DESIGN
I created a mystical but also moody and expensive kind of feel for the brand. This was important to me as I still wanted to achieve an earthy feel. I decided to add a gradient to most of the design as a way to achieve the airy feel but still keep the whole thing moody feeling.
WEB DESIGN
Overall the process of creating Celeste was a positive experience for me. I have learned a lot of new skills when it comes to brand design. It was enjoyable to incorporate a mystical/celestial kind of feel for the brand while also trying to keep it classic.
